The Design Process

The design process is broken into specific stages for easy understanding. By taking it one step at a time, clients are more comfortable, more design-educated and more satisfied with the end results.

Project definition. The design process begins with defining the client's needs. It is critical that we understand the nature of your business so that we are on the same wavelength. The information we gather will be extremely important in developing an image that is appropriate and effective for your company.

Concept development. This is the most critical and time-consuming stage of the design process. Here we begin to conceptualise the look and feel of the project. We create concepts or prototypes for clients to proof and approve. If you choose a design in the first viewing, we proceed directly to stage four: design implementation; if concepts need to be re-worked, we move to stage three.

Design revisions. In this stage, we work on new ideas or re-work existing concepts. You may have liked certain design elements or you may like to see variations of a particular concept. Perhaps the first concepts triggered a completely new design direction.? Whatever the case, this stage ensures that we leave no stone unturned in developing your ultimate signage.

Implementation. Implementation is the stage in which the project takes its final form. All materials are developed in this stage. Once finished materials are presented and approved, we will provide you with a CD containing the various application files.

Realistic Mock ups’ are a service to any client which has expressed interest in your services.

The importance of choosing the right colours for signage

Professional sign-makers and graphic designers know that colour plays a powerful role in presenting information. Colour conveys meaning and can influence attitudes in a way that can either repel or compel a consumer.
In business first impressions count – and these impressions can be created by the subliminal message contained in the colours a business chooses for its corporate identity tools.

The meaning of colour

It is widely accepted that colours convey certain visual and emotional associations and information. The colours used in creating logos, designs and signage for a business can therefore have a significant impact on potential customers.
Some of the more universally accepted colour/meaning associations are listed below:
- Red can imply energy, passion, excitement and power, but it can also mean danger.
- Blue may mean coolness, loyalty or peace, but it can also convey sadness.
- Yellow can signify light, optimism, happiness, brightness and joy.
- Black is associated with power, elegance, secrecy and mystery.
- Green is linked with with life, nature, health, wealth and prosperity.
- White can signify purity, youthfulness and freshness.
- Finally, pink is often associated with romance or femininity.

Using colour in signage

In designing corporate materials or creating signage, a sign-maker needs to understand some of these colour associations, while ensuring that his or her designs always incorporate the most effective colour combinations.
A sign-maker must understand that colours work together differently, and that they should complement each other to create a sense of harmony in a design. Also, a sign-maker must be perceptive enough to work with colour in a way that does not detract from the readability and message on a sign, nor from the image a company intends to portray.

Making colour work

While a sign-maker seeks to create products professionally and aesthetically, he or she must keep in mind that while colours have various associations, colour can ‘speak’ differently to consumers depending on their gender, age group and cultural background.
In order to create relevant and powerful products, many sign-makers do thorough research on these colour dynamics and develop enough expertise to know how colours work. Simple as it may seem, understanding and choosing the right colours is probably one of the easiest and most effective ways to shape the corporate identity and image of a business while capturing the imagination and attention of the target market.

We Help you find the Right Solution

What is the sign's over all purpose?
What is the problem to be solved or benefit to be gained?
What specific message do you want to communicate?
Who is the target audience?
What is the viewing distance?
Is the sign intended to be temporary or permanent?
Is the sign to be used indoors or outdoors?
Where and how does the sign need to be mounted?
When do you need the sign?
Do you have any additional signage needs that we can assist you with?