Bank signs and signage
Gone are the days when banks were seen as conservative and daunting
environments. Contemporary banks have re-branded, and this is best reflected
in their use of signs and signage.
In our highly competitive business environment, even the banking industry
has had to change its age-old conservative image to one that is geared
towards attracting new customers and clients. Progressive banks have recognised
the value of having effective signage
and sign-design systems in place to cater to the needs of their clients.
The modern look
Banks have gone to great lengths to modernise their image. All banks and banking institutions use logos and slogans that make them stand out from their competitors while simultaneously appealing to their customers. Large walls and windows in banks have become platforms for banks to display their news and notices. Neon lighting, beautiful high-quality banners appended to stainless steel chains, digitally-printed signs and signage are now the vogue in the newly branded banks. Effects like lowered ceilings with recess lighting and illuminated light-boxes create a comfortable atmosphere and serve to complement the look and feel of the modern bank.
Customer service
Today’s bankers have come to appreciate the business principles of paying attention to consumer, product and design in order to enhance their businesses. It is for this reason that a signage system in a bank needs to be comprehensive - incorporating informational and way-finding signage - and creative, to enhance the bank’s image. An effective signage system in a bank is one that speaks to the client and says: “This is a bank that cares about me - it is a bank that will care about my money.”
Privacy and security
By their very nature, banks are places that require privacy and security. Design techniques such as laminated vinyl graphics on glass and vinyl-frosted glass partitions can be used in areas that need privacy and even the bulletproof glass in maximum-security areas can clearly be marked with signage.
A winning environment
As any business owner can confirm, first impressions count, and the signs
and signage systems displayed on the business premises can make or break
that impression. This is why banks have come to realise that they can,
if you excuse the pun, confidently bank on their signage.
For more information about our banking signage solutions please do not hesitate to contact us on 1800 729 133
