BRANDING
Signage is an important branding tool in the corporate world, on television and on the big screen. Since signage is in Sign360’s blood, we understand the needs of our clients and custom-make their signs with pride. We also understand marketing strategy and realise that there is a difference between advertising and marketing and between consumable or luxury items. We are fully aware that correct branding plays a very important role in the success of any product.
Corporate design
Should any of our clients require professional advice on the design requirements for their business, we at Signs360 offer a comprehensive service. Branding can be designed for corporate logos, stationery layouts, brochure layouts, vehicle signage, reception signage, banners, awnings, Perspex and vinyl signs. Branding and design extend to websites too, as these tools are a must in developed countries today. Design, layouts, user-friendly navigation, content and optimisation all play an important role in corporate or business websites.
Signs and logos in television broadcasting
Television is an important medium for the display of names or logos and, by implication, signs. Every television show has its own name displayed in the form of signage in the background. Shows such as CNN, Sky, Euronews and BBC have all become household names and these programmes all utilise signs in their images.
Clever advertising, marketing and attention-grabbing creativity using modern technology is very visible in this powerful medium. Products and brands are advertised across every television channel, displaying their signs to millions of viewers worldwide. Likewise, sports signs and logos stand out on pay channels in the world market.
Signage and branding in movies
Branding and signage in movies also make for effective brand awareness. The Hollywood movie industry has made great strides when it comes to cooperative business sense, and major companies pay large sums of money to have their products advertised or ‘placed’ in big-budget movies.
This entertainment medium makes use of digital printing in ‘life-size’ size to create various scenes. These prints are then mounted into production spaces – a signage technology that Signs360 is intimately acquainted with.
As a connoisseur of space design, we at Signs360 are excited about developments in technology in the television and motion picture world. We are also keen to learn more, particularly when information is so readily available on the World-Wide Web. (As an aside, Signs360 feels proud to be organically rated by Google in the Australian signage market.)
For all signage requirements or advice on your standard corporate look, contact Signs360.
