CHANGING SIGNAGE INDUSTRY DEMANDS AGILE SOLUTIONS

The signage market is brimming with new technology and techniques. With the effects available to sign-manufacturers today businesses of all sizes and budgets can access signage options that balance creativity with results.

Sign-makers are always being forced to think differently about their trade, and getting ahead in this complex design profession requires a serious commitment to sign-making. At Signs360 we tailor established and emerging elements of design to suit our customers' products.

MAKING THE MOST OF LIGHT SOURCES

Sophisticated lighting systems allow for a variety of new styles and shades in the signage environment, which can be used to create atmospheric and attention-grabbing signage.

Washout effects on the edges of signs can be created by using glowing edges from bands of blue or red neon recesses behind signage structures. White light created from fluorescents is still a popular technique used in lightboxes.

Miniature LED lights can be used behind Plexiglass or Perspex to illuminate signs from both sides and focus attention on the branding of a customer's product. Fibre optics are also a feature of sign-making today and can be used for recesses around perimeters to create a dramatic ambience.

Filters intensify the effects of illumination from fluorescent or neon tubing, and staggered fluorescents behind and in light boxes offer a higher level of light source – which is particularly beautiful at night. Runs of neon that give soft colour above and below shop fittings is also very popular with professional sign-designers.

LOOK FOR EXPERIENCE IN A SIGNAGE PARTNER

Professional sign-manufacturers understand how to use fluorescent tubes to avoid shadows, which often affects signs made by inexperienced sign-makers.
Sign-designers need to understand and explore the behaviour and psychology of consumers in today's complex world. It is important that sign-designers blend their work with the environment.

Diverse ideas and techniques help us at Signs360 to meet our customers’ budgets. Our site map shows what options are available today for top quality signage at affordable prices.

CREATIVE USE OF LIGHT EQUALS ENDLESS POSSIBILITES

Fluorescent lighting can bring bright splashes of colour to signs. Coloured filters prevent direct glare from creating lighting spots in certain areas. Translucent films or opaque Perspex spread light in a way that offers the correct level of illumination for the size of a specific lightbox. Neon light can be recessed in niches and hidden from view, while retaining the ability to change colours.

This all only a small part of what can be achieved by manipulating light, however. A domed ceiling combined with an illuminating glow can give a consumer the feeling of entering a lamp.

Anti-dazzle shields can be used to spread light and colour evenly, while neon recessed strip lighting in ceilings and floors can create the impression of depth and dimension. There truly are no limits to what can be achieved with a signage partner that understands the role of light in the context of today’s signage industry.