Charter Drive Australia

iSpace was approuched by Paul Reishman from Charter Drive in the middle of 2006. Paul was not happy with the way the Charter Drive fleet of vehicle was presenting in the larket place. the brief was to establish a complete new look and feel for the company.

Total rebrand to drive a message to the marketplace

European block printing with a communicooks', which were woodcut picture books with religious subject matter and brief text. Each page was cut from a block of wood and printed as a complete word and picture unit. Since most of the few surviving copies were printed in the Netherlands after 1460, it is not known whether the block book preceded the typographic book. Drawn in a simplified illustration style, with the visual elements dominant as in contemporary comic books, the block book was used for religious instructions of illiterates and contained from thirty to fifty leaves. The earliest block books were printed with a hand rubber in brown or gray ink; later versions were printed in black ink on a printing press. With the availability of paper, relief printing from woodblocks, and the growing demand for books, the mechanization of book production by means such as movable type was sought by printers in Germany, the Netherlands, France, and Italy. Johann Gutenberg (c. 1387-1468) of Mainz, Germany, brought together the complex systems and subsystems necessary to print a typographic book around the year 1550. Apprenticed as a goldsmith, Gutenberg developed the metalworking and engraving skills necessary for making type. Typographic printing did not grow directly out of block printing because wood was too fragile. Block printing was advantageous for the Chinese because alignment between characters was not critical and sorting over five thousand basic characters was untenable. By contrast, the need for exact alignment and the modest alphabet system of about two dozen letters made the printing of text material from independent, movable and reusable type highly desirable in the West.