Clothing Store Signage

The importance of, and the kind of, signs and signage used in a clothing store

Over the years, business people have come to realise the value of signs as the most effective way to dress a business for success.

This is particularly evident in the clothing business.

The types of signs and signage used in a clothing store are particularly effective for:

a) giving the business a total-branded effect and b) providing customers with directions and information.

For this reason, it is essential for a clothing store owner to work with professional retail consultants and skilled sign-designers who can assist in analysing and strengthening the store’s overall perception and position in the marketplace.
First impressions count

Prominent storefront signage gives customers a clear notion of what a business is about. The sign - be it a name or a logo - must be graphically strong and visually descriptive to immediately catch the attention of a potential client who is walking or driving past.

Signage in a window display provides another platform for a clothing store owner to reinforce his or her brands, as poster-hanging systems and light boxes announcing seasonal specials and discounts will draw shoppers into the clothing store.

Information matters

Depending on the size of the clothing store, customers need to know exactly where to go to get what they want. A combination of ceiling, hanging or overhead displays and signs can be used to direct the customer to different departments, pay points or customer service counters. Adequate lighting can also be an effective tool to use to draw attention to a sign and to make the shopping experience a pleasant one for the client.

A total brand experience

To enhance the value of the clothing store brand name or logo, the image must be used consistently throughout the premises. For instance, at the clothing store entrance floor signage - like the brand name in tile or paint or on the carpeting - can provide an effective welcome to clients.

Wall fixtures can be integrated into the overall signage system to give texture to the image of the clothing store. Other signage, such as kiosks and banners, can influence the customer’s point-of-purchase decisions. Once a purchase is made, a customer can walk away with clothing neatly folded in a tastefully branded bag or other packaging.

The use of a variety of signs and signage applications in a clothing store not only adds value to the brand, but has the potential to guarantee customer satisfaction.