Coffee mixed with signage

Is it possible that our desire for good coffee can be enhanced by the visual rather than the olfactory or oral? With great signage, it certainly is!

It is a pleasure to walk into a coffee shop in Kings Cross and be enticed by such high tech thinking in sign design and branding. Dark red tiles line the walls and a domed false ceiling incorporating neon halo glows with red tile embossing and black shadows greets you as you look upward. Finally, a highly polished stainless steel sign, crafted magnificently, subtly reflecting a unique ambience, draws and holds your attention.

The utilisation of small spaces and busy corners in large cities makes for fabulous coffee hideouts and stopovers. The famous round Starbucks illuminated sign, beaming from windows and building tops throughout the world, reinforces the importance of signage in a city like Sydney. Our focus is to investigate and utilise the combination of signage and coffee in such a way that the placement of sign for a particular industry form part of the many symbols in metropolitan city lifestyle.

Sign placement in the city

Sophisticated signage and high advanced sign innovation in coffee stores provide the fulcrum for the service of vast quantities of delicious coffee to a very thirsty market. Smart businesses, at the zenith of branding success, will ensure that their product is strategically positioned in the right place at the right time. And for this purpose, many mediums and options are available. However, while experience and skills take time and cost money, good signage pays for itself. Effective and original sign placement is an investment in the symbol of one’s business, and the longevity of a logo.

As a signage company, Signs360 is always open to input and feedback that will improve our information and knowledge about the sign creating business in order to improve the sign industry and of course, the sign product itself. Talented sign makers have a passion for this business and experience plays am integral part in top successes. Knowledgeable, creative designers like Versace or Louis Vuitton are generators of global symbols and understand the value of maximising and illuminating spaces with cutting-edge signage. Your brand is as good as your sign.

Signage as a contributor of urban character

Emblems and signs as well as logos and corporate letters are what carve the presence of an enterprise into the marketplace. Your choice of colours, fonts and method of delivery, all incorporated into the sign that represents you, will be judged by all that pass by and peer at your sign. And your flair for your industry, your product, your passion and your performance will be shaped by the crafting of your brand.

Many coffee brands throughout the Australian economy use different marketing techniques, signage presentation and corporate branding. The mix of sign systems, as perceived by the average consumer, is often a case of brand overload, from street barriers to rotating menu boards or slim light boxes with full colour illuminated photographical images, illuminating through the streets of Sydney. There is also the novel sky rise marketing, Perspex illuminated signs fitted to the top of high rise buildings in the heart of the city of Sydney, brandishing famous labels and doubly effective at night.

And so the signs that stand out are the ones that reap the greatest rewards for the business.

Brand innovators are constantly seeking opportunities to grab attention and thus often turn to diversified signage delivery solutions to illuminate the urban landscape of Sydney and enhance the character of the city. Once again, the coffee industry is no exception to this potential in the sign fabrication realm. Coffee companies utilise exterior illuminated sign boxes to be placed on busy corners in popular suburbs and it is these signs that put coffee products out into the market to invite potential drinkers back, again and again.