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The importance of, and the kinds of, signs and signage used in a car dealership

To a large extent, car dealerships depend on signage to attract the attention of drivers passing by their dealerships – enticing them to conduct a test drive or consider the opportunity of a sale.

For many people, a car is one of the most expensive purchases that they will make in their lives. Before making a decision to buy, the potential buyer will most likely shop around while comparing brand choices and taking consideration of their budgets.

However, research shows that many times, buyers will make a decision based on a sign they see posted outside a car dealership. And for this reason, effective on-premise signage at a car dealership is essential.

Brand names

The fact that most car dealerships are licensees of the manufacturer means that they will often use the logo and design themes of the manufacturer. Where a car dealership is a stand-alone, effective logo design and memorable branding and signage can ensure that the business attracts the eye of a potential buyer.

Promotional advertising

A buyer’s decision to purchase from one dealership over another can be influenced by the quality of the signage on the premises of a particular dealer’s lot. A wide range of banners in weather-resistant materials can be posted outside a dealership to announce a new car model in store, a test-drive announcement, or a special warranty and maintenance offer.

The type of banners used in the forecourts of a car dealership can include A-frame banners, wing banners, flying banners and hanging banners. Banners can also be customised to suit a client’s needs. Temporary window graphics and lettering in frosting or vinyl as signage can also be designed to attract the attention of potential buyers.

Complete signage solutions

Professional sign-makers can offer a complete signage solution for car dealerships. These can range from creating stylish interior display systems and hanging displays for promotional purposes, to fabricating functional signage and directional signage for reception areas, service centres and individual salespeople’s desks.

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