Dental Centre Signage

The importance of, and the kind of, signs and signage used in a dental centre
While dental practitioners generally attract new patients via word-of-mouth referrals, an effective signage system at a dental centre can attract drive-by patients by giving the facility visibility.

We offer a complete sign service to ensure your corporate branding/image is maintained across all of your signage, including vehicles, buildings, receptions, displays, banners and site signs.

Our experienced staff ensure the integrity of your graphic design is maintained using a large variety of treatments and offer advice on longevity and value at a competitive price.

More often than not, when someone is looking for a dental centre, they will ask a friend for advice. Alternatively, if a person is pleased with the attention they have received from a facility, they will recommend it on their own. This is because when it comes to dental care issues, people want to go to a centre that is reliable, trustworthy and professional.

But sometimes, where no referrals are available, a comprehensive signs and signage system at a dental centre can speak for itself.

Exterior signage at a dental centre

A good signage system and use of signs at a dental centre make an impression on a patient from the moment they arrive at a facility. If the signage is poorly maintained or obscured, it can send a negative message to the patient. On the contrary, if signage boldly showing the name of the dental centre is prominently displayed and easily identifiable on the outside of a building, on windows and on doors, it gives clarity. Other signage, such as directional signs to parking lots and entrances and exits, immediately guide the patient to where they need to go.

Interior signage at a dental centre

When the patient enters the dental centre, signs and signage should guide them to a warm and friendly-looking reception area. Hanging signs or backlit signs and labels should enable the patient to distinguish which room they are in, and which other rooms they will need to get to. Signs and plaques on doors describing the practitioner’s title and qualifications can also give a patient a sense of confidence in the treatment they will receive. Child-friendly posters and pictographs can be designed to put children at ease.

Brochures and marketing materials

Beyond the use of exterior and interior signage, a dental centre should invest in working with designers who will create marketing materials such brochures. A patient can read these while sitting in the waiting room and/or remove business cards from the facility, for word-of-mouth referrals. Comprehensive information and signage systems, combined with excellent patient care, can contribute greatly to the number of referrals a dental centre will receive - thereby attracting new business.