The importance of real estate and estate agents’ signage

Beyond using on-the-street signage to market their properties, real estate agents need to advertise and market their own ‘products and services’ to home buyers and sellers alike.

While real estate signs and signage such as the “For Sale” sign can be seen outside properties in residential and commercial areas, real estate agents must consider their own on-site signage requirements for their businesses.

Signage solutions for real estate agents

As with all retailers, estate agents must ensure that their brand name and image are clearly identifiable and recognisable. An estate agent must have a strong logo and corporate identity that consumers get to know. This corporate identity should be clearly visible outside the shop and on all the estate agent’s marketing and communication materials.

Windows to the property market

Shop windows provide the perfect place for an estate agent to list and post diagrams, posters and brochures of the properties they wish to sell or lease. These window signs can prompt the passerby to enter the store for more information and in so doing to potentially enter the housing market. This signage further provides the estate agent with an opportunity to reinforce his or her brand.
Signage boards

Inside the real estate agency, boards framed in stainless steel can be used to attach full-colour images and photographs of properties that are on the market. Even after a property has been sold a ‘Sold’ sign across the diagram face can make a customer aware that the estate agency is capable of making good sales and therefore good business. This can have a positive impact on strengthening the estate agency’s value.

New technologies

With advances in technology many estate agents have on-site digital touch-screen monitors which allow prospective buyers to take virtual tours of the property they might be interested in. This technology is useful for providing customers with information such as cost factors and area statistics in simple and efficient ways. Professional on-site technologies can increase the profile of the estate agent.

Multi-faceted marketing

Real estate agents need to remember that selling or leasing a property is not only about highlighting the property itself but is also about marketing and promoting their business. On-site branded signage provides an effective way for real estate agents and estate agencies to successfully grow their businesses.