The Australian food takeout market

Considering the overwhelmingly competitive global food takeout market, sign creation can be the difference between modest business and a culinary empire.

It is possibly one of the most famous pylon signs; the ubiquitous yellow ‘M,’ known as the Golden Arches, that stretch high into the sky for all motorists to see on highways and byways across the world.

The first letter of the brand is thus used cleverly as a recognisable symbol representing McDonalds. Fabricated letter signs are attached to portray the brand in a completely professional manner. And the internal signage in McDonalds is state-of-the-art and well portrayed as a brand, with rotating signboard menus that harness our interest and invite us feast upon the various McDonalds meals.

Rotation signboards take advantage of not only a customer’s interest in what’s on offer, but his or her desire for choice as well. McDonalds have also made huge strides into the coffee market and their beautiful Mac café signage in stainless steel with eye-catching illumination, offer solid branding and positioning.

Competition in the retail food market certainly keeps the retailers on their toes. And when it comes to presenting their products in an extraordinary fashion, bright lights, high tech fittings, illuminated signage, translucent light boxes, digital full graphic colour pictures mounted with different substrates, all create huge impact in retail and design.