Professional Recruitment Australia

In April of 2005 iSpace began a long relationship with Aroma Coffee. At a first introduction the company was not happy with the way the company was presenting in the marketplace.

After several consultations and meetings with the main staff in the company it was agreed that a comprehensive analysis would be undertaken in th local Sydney CBD and Eastern suburbs to assess how the main competitors were marketing in-store.

Competitor Analysis and examination of the current players in the market.

30 cafe's were visited and photographed to record the best of the current coffee signage and in-store marketing idea's. These pictures were throughly examined. The team at 1st design began thinking of a viable solution to plan a role out of signage and in-store promotional visuals to grow the Aroma Cofee brand at an afforable cost. Draft designs and idea's were presented to Aroma Coffee and a direction was established as tho where the brand needed to be positioned in order to achieve the marketing objectives. There were numerous area's of improvement so the tasks at hand were brocken down into a timeline.

Signs360 began by making a proto-type of the first glass sign to make sure the result was spot on. Once the client had approved the sample a whole number of high end glass signs were manufactured and installed into Cafe's around the Sydney CDB.

With the