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The importance of real estate signage

The importance of real estate signage
According to the Australian Real Estate Guide, a ’For Sale‘ sign can increase the chances of selling a property by up to 60% and properties with a ’For Sale‘ sign can sell up to twice as quickly.

Real estate signage is as vital to a seller (whether the seller is the property owner or an estate agent) as it is to a prospective buyer or tenant.

As a person desperately looking to buy or rent, after trawling through numerous classified columns or searching the Internet for property, there is nothing more stress-relieving than seeing a ’For Sale‘ sign or a ’To Let‘ board outside a property.

For the seller, a real estate sign outside the home is as essential as it is practical. The seller understands that people often visit the area they wish to move to, looking for ’For Sale‘ signs. Agents and home-owners also know that neighbours may know of someone who is looking to purchase property, and they can pass the information on.

Signage is designed to attract and direct customers when they are making a purchase decision. It is for this reason that real estate signage is both informational and directional. Apart from show boards, both arrow signs and pointer boards are created to direct passing clients to the right location.

An effective real estate sign is simple and uncluttered. A sign with a logo, the name of the person selling or leasing and a contact number is usually sufficient. Real estate signage can be customised to suit a client’s needs.

In terms of design, real estate signs are usually made of weather-proof materials like hard, corrugated plastic or rust-proof aluminium and the panels are produced using high-quality screen printing processes, so that the wording does not flake or peel.

Simple yet effective real estate signage is the most affordable means of advertising a seller can use, and can be a landmark which provides a reliable point of access for a buyer.