Signs that sparkle in Sydney

The old sign industry cliché says that “no sign is a sign of no business”. But this certainly doesn’t apply to the harbour city of Sydney. Sydney is a city sparkling with signage and highlighting the energy and vibrancy of a city that’s open for business.

Signs are so commonplace in society that it is often easy to disregard their impact and purpose.

At their most basic signs are there to communicate. As way-finding, directional and informational tools, signs are practical – but in a city like Sydney where commercial and industrial signs abound, signs have taken on a life of their own and they sparkle.

City of colour and light

While business competitiveness and corporate branding are the main reasons for business owners to use signage, creative and professional sign-designers are the gate-keepers who ensure that business messages and ideas are put across in the most aesthetically pleasing ways. Meshing and merging colour and light, sign-makers in Sydney are able to harmonise business symbols and effects into dynamic tapestries of purpose and meaning that give the city of Sydney a magical aura of its own.

City of text and texture

An array of signage incorporatinglogos and slogans, brand names and icons can be seen across the city: signage and structures made of materials such as aluminium, glass, Perspex, stainless steel, vinyl and wood or light-boxes with neon and LED lights add texture to the city skyline.

Interior spaces with digital and printed signage, floor graphics, wall murals and ceiling finishes highlight the city’s diversity and the presence of sign-makers of distinction.

Branded city

Where signage and branding in other cities can often appear garish, Sydney has maintained an air of the elegant. Signage at world-class brand stores, like Gucci, Prada, Chanel, Versace, Tiffany’s and Mont Blanc, enhance the style and sophistication of the cosmopolitan city of Sydney. Beyond the shopping districts, entertainment areas and streets of suburbia, the maze of signs and signage outside schools, universities and business parks portray the superior workmanship Sydney’s sign-makers strive for.

Gateway to the world

In essence, the signs of Sydney represent a door to the global community; an invitation for all to participate in the economic and cultural activity – not only of a particular business but also of the city of Sydney in general. The sign-makers of Sydney are the creative key to opening the door to the sparkling signage of Sydney.